Tuesday, November 29, 2011

Advertisements: Reading Between the Lines

The advertisement at the right was created to invite anyone to the Mercy Academy vs Assumption game at Mercy for their senior night. I created this poster to get fans to attend the soccer game. The target audience is girls from any age and their parents. I would put this advertisement in the JagWire magazine. I used ten tools in Photoshop. The ten I used were transform(scale), text, text color, paint bucket, changing a picture from one page to another page, swatches, flatten image, move tool, center text, and the brush tool that made the paint look like grass. I used transform(scale) to change the size of the picture. By holding shift in this option, I made them move to either make the picture bigger or smaller. I used text to simply add text to the advertisement. I changed the text color to make the advertisement "pop." I used the paint bucket tool to paint the background of the advertisement to make it not as boring and to add more color to it. I had to move my soccer ball logo from one page to another. When I did this, I had to hold control so it would move. Once I moved it, I had to scale it to fit the page. I used swatches to color my advertisement. I flattened the image so that I could make it one layer instead of having many different layers. I used the move tool to move things around on the advertisement. I centered text to make my advertisement look more balanced. Lastly, I used the brush that looked like grass to add grass at the bottom just for looks.  

Tuesday, November 15, 2011

My logo is advertising Mercy Soccer. This logo communicates its purpose because you look at it and see a soccer ball but it also has "MERCY" written around it, meaning it would have to be Mercy Soccer. I used white, black and baby blue as my colors because white and black are the colors of a soccer ball and baby blue is Mercy's school color. I used shape in my design. I had to make a perfect circle for the ball shape and I also had to use hexagons to make the shapes on the soccer ball. I used lines to connect the shapes to make it look even more like a soccer ball.