Tuesday, November 29, 2011

Advertisements: Reading Between the Lines

The advertisement at the right was created to invite anyone to the Mercy Academy vs Assumption game at Mercy for their senior night. I created this poster to get fans to attend the soccer game. The target audience is girls from any age and their parents. I would put this advertisement in the JagWire magazine. I used ten tools in Photoshop. The ten I used were transform(scale), text, text color, paint bucket, changing a picture from one page to another page, swatches, flatten image, move tool, center text, and the brush tool that made the paint look like grass. I used transform(scale) to change the size of the picture. By holding shift in this option, I made them move to either make the picture bigger or smaller. I used text to simply add text to the advertisement. I changed the text color to make the advertisement "pop." I used the paint bucket tool to paint the background of the advertisement to make it not as boring and to add more color to it. I had to move my soccer ball logo from one page to another. When I did this, I had to hold control so it would move. Once I moved it, I had to scale it to fit the page. I used swatches to color my advertisement. I flattened the image so that I could make it one layer instead of having many different layers. I used the move tool to move things around on the advertisement. I centered text to make my advertisement look more balanced. Lastly, I used the brush that looked like grass to add grass at the bottom just for looks.  

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